Turn the social capital you've developed on Twitter into a powerful brand-building tool
You have followers, you retweet great links and you know what a hashtag is. But what's the real value of your Twitter activity—and how can you leverage it for better communication results?
Download a complimentary recording of this Cision webinar—the follow-up to our popular "Twitter 101" intro session—to take a deeper look at this revolutionary tool and how to maximize its value to your business. In this 60-minute workshop, you will learn how to:
- Take advantage of trending topics, hashtags and events
- Inspire a Twitter epidemic
- Monitor what people are saying about you
- Engage authentically with both detractors and fans
- Identify Twitter representatives for PR, marketing and customer service within your firm
You'll also explore ways to measure your success on Twitter, and how to prove its ROI to senior management or clients.