So what’s the state of the always interesting relationship between public relations and the media these days? Not so good, according to this new survey of more than 1,700 editors and journalists sponsored by Bulldog Reporter and Cision.
The results indicate that shrinking editorial staffs and increasing journalist workloads, combined with a lack of understanding of journalists’ needs and interests, have created a challenging working environment. Download your free copy of the survey results now and discover:
- The extent that journalists use press releases and PR professionals to get story ideas and information
- Journalists’ perceptions of the relevance and usefulness of PR materials, and the quality of the information they receive
- Concerns about PR professionals’ understanding of the topics journalists cover and their audiences’ interests
- Journalists’ degree of engagement with Twitter, Facebook and other social media networks
- And more
The report includes the text of each survey question and its response percentages, as well as analysis of the results to provide critical insights into how you can fine-tune your relationship with the media and generate more story placements.